SPANISH PAVILION EXPO AICHI-JAPAN
LOCATION AICHI, JAPAN DEVELOPER SEEI-SOCIEDAD ESTATAL DE EXPOSICIONES INTERNACIONALES AREA 2.430 M2 BUDGET 13.920.000EUR YEAR 2004
Unlike previous Universal Expositions, the different pavilions for the EXPO 2005 in Aichi had to be designed inside modular buildings constructed by the organization of the event, where each participating country was assigned a fixed number of modules, later to be dismantled with minimum residues at the end of the event. This way the main sustainable goals of the Expo were stressed. Along the main avenue the entrance to the pavilions was filtered by a perimeter portico, provided for by the organization as well.
Our design for the Spanish pavilion materializes the archetype of the piazza as a meeting place, a space of experiences and interchanges, capable of giving the Expo’s visitors a distinct emotional experience compared to other pavilions of the Expo. The entrance to this unified space of emotion and information was done through the portico, which in our project was reinforced as a transition space. Here a general exhibition is on show, visible from the outside, while the rest of activities meant to take place during the Expo were done inside.
The pavilion uses shapes, colors and textures usually associated with renowned or popular Spanish features. The inside is shaped by irregular honey comb cells that refer to well-known works of Spanish art and architecture: stained glass windows, decorative filigree work, modernist mosaic or lattice work of popular culture. The honey-comb cells were made of pressed paper painted gold and blood red. The exterior façades, at some points perforated to let the light in, were covered with reusable panels of black plastic filaments, shaping a hairy volume of bull associations. The restaurant and office spaces were defined with rented modular constructions that to be removed at the end of the Expo.
EMBA ENRIC MASSIP-BOSCH, PRINCIPAL; HUG ALEMANY, MINORU SUZUKI (ARCHITECTS) CONSULTANTS SONO-GRUPPO EUPHON (AUDIOVISUAL DESIGN AND GENERAL MANAGMENT); JESÚS ALVIRA (SCREENPLAYER); JOAN SIBINA (EXHIBITION DESIGN) RENDERS RUPERT MAURUS